White paper
How to deal with fraud in luxury retail?
What are the main challenges of fraud for luxury brands? How to choose the right strategy and the right tool? VISEO USA and SIFT, a leading American company in the online fraud prevention market, have joined forces to answer these questions. Discover our white paper.
As the luxury retail experience increasingly shifts from brick-and-mortar stores to online channels, retailers are faced with new fraud challenges that are constantly growing and evolving. While buying behavior is changing, customer expectations have not. Luxury buyers expect the same premium, individualized experiences they would get in-store. This requires a proactive and agile approach to tackling fraud. Traditional rules-based systems lack flexibility and adaptability, making it critical to adopt a machine learning-powered Digital Trust & Safety approach that aligns effective loss prevention with premium customer experiences and revenue growth.
